Lacey Thompson-Krul – Founder of Surefire Financial

From an early age, Lacey was immersed in the business world while working in her grandfather’s packaging and shipping store. The work ethic and discipline she developed carried into her first career at Chick-fil-A, where she quickly advanced in management. It was there that she discovered her true passion: positively impacting the lives of others.

At 19, Lacey entered the financial services industry with Bankers Life. Despite challenges, uncertainty, and skepticism from others, she thrived. Her commitment to integrity, hard work, and challenging the status quo set her apart early on. Over the following years, she expanded her expertise by working with independent marketing organizations and collaborating with a mentor who had more than four decades of experience in the industry. While each step added valuable knowledge, she also recognized gaps and limitations in the organizations she served. Eventually, she realized that the company she envisioned being a part of didn’t yet exist—so she created it. Surefire Financial was born out of that vision.

Today, Lacey leads Surefire Financial in Downtown Stuart, where she partners with a network of trusted professionals and has aligned with E³ Wealth, an organization that shares her vision, values, and commitment to integrity while offering broader experience and capabilities. Together, this collaboration allows her to deliver the highest level of service, insight, and care to her clients.

Outside of her professional life, Lacey treasures time with her family—her partner Trenton, her daughter Lilah, and her stepson James. She is actively involved in Toastmasters International and serves her community through the Women’s Club of Stuart, where she finds fulfillment in leadership, connection, and service.

Lacey enjoys the discipline of working hard both mentally and physically and is passionate about inspiring others to pursue their dreams. A true health enthusiast, she appreciates the natural resources God has provided for well-being. This passion inspired her to create Lacey’s Raw, a line of natural products including sunscreen and lip balms, developed with her baby in mind.

Grounded in faith, family, and service, Lacey combines deep financial expertise with a passion for empowering others to live with purpose and confidence. Whether through guiding clients toward financial security, mentoring in the community, or creating products that reflect her values, she leads by example—demonstrating integrity, discipline, and a genuine care for people. Her story is one of resilience, vision, and heart, and she welcomes every opportunity to connect with others who want to build a life and legacy they’re proud of.